Tapping into the world of influencers is a wise move in keeping up with competition. The first includes representing talent for social media partnerships, including the likes of Ava Dash and Michaela V. Warren told Insider that he's always aspired to be like his grandfather.ĬollXab has two divisions, across which they do everything from experiential marketing to sponsorships and product placement. A garment manufacturer and designer whose name is inscribed on the "Garment Worker" statue in the Garment District, he founded The Warren Group, which sold clothes in department stores such as Neiman Marcus and Saks Fifth Avenue. Warren is the grandson of the late David Warren, a fashion fixture in NYC history. So far, they've raised around $20,000 and are on track to exceed $25,000, and are continuing to take donations for the rest of Pride month.įrom fashion to public relations, with charity in between, Warren may have found his true talent: Capitalizing in all his endeavors on society's fascination with the youthful side of New York's upper crust - a magnetism that captured legions of "Gossip Girl" fans.
On Friday, Warren revived his charity-event roots by hosting a backyard dinner party with socialite friends Ryan Thomas-Roth and Danielle Naftali in the Hamptons to celebrate Pride month and support Keshet, which advocates for the inclusion and equality of all LGBTQ Jews and their families.
As he tells it, he got his hands on every NYC school directory and sent out invites to parents for a sold-out event, for which he had secured "Gossip Girl" star Ed Westwick as a host.īy age 20, he had founded his own fashion line inspired by "that Barney's, Blair Waldorf girl," he told Insider, in which he dressed "it girls." This gave him insight into what people want, he said, allowing him to parlay his branding and networking skills into his latest venture: CollXab, a lifestyle agency he cofounded with former publicist and events director Arleigh Banner, which launched at the end of January and works with luxury brands and the socialite-influencer set.ĬollXab, Warren said, is reworking the conventional agency model to "move away from what was to adapt to what is," focused on building relationships that will help brands nab organic partnerships and help talent market themselves.Īs the economy reopens, CollXab is also focusing on events. The friend circle is oft-labeled by the press as the "real life Gossip Girl," and Warren cites the show as inspiration in his own career.Īt just 14, Warren held his first-ever charity event, throwing a red-carpet teen party at NYC nightclub Marquee for Gabrielle's Angel Foundation. The 28-year-old is a NYC native and the ringleader of his socialite friend group, known as the Snap Pack, which includes Kyra Kennedy, JFK's great-niece, and Gaia Matisse, great-great-granddaughter of French painter Henri Matisse. No one knows the allure of "Gossip Girl" as well as Andrew Warren.
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